Shot on location in Lagos, Nigeria, where African artist Siji has been rediscovering his childhood past following a 20yr plus absence, the colorful and visually arresting video is an interpretation of Siji/Alix Alvarez classic single "Ijo”.
Siji spent much of his early childhood in Lagos and London before moving to the US to further pursue his musical ambitions. His own cultural heritage combined with the political and social movements of the age, exposed young Siji to the insurgent, politicized music of the Afrobeat legends Fela Kuti, King Sunny Ade, Tony Allen as well as the soulful grooves of Marvin Gaye, Al Green, and Otis Redding. On his return to England in the nineties, when London was bursting at the seams with new music and groups like Loose Ends, Soul II Soul, and D-Influence dominated the scene, Siji’s attention was captured and he began to follow his passion for making and recording his own music.
Siji's new video is based on a 'Pop Idol' audition held for dancers drawn from the bustling metropolis. It features cameo appearances from a colorful cast of characters including Afrobeat Singer, Ade Bantu, the delightful songstress, Ms. Yinka Davis, radio impresario Tintin ‘The Koolness’ as well as a royal prince (sadly we don't know which), played out with quite amusing results.