In our apparently endless quest to shed our too, too solid flesh, we seek help from the diet gurus who populate the afternoon talk shows, the monthly magazines, the tabloids, and the endless infomercials. We scan the latest diet program and research reports on a never-ending quest for the secret ingredient that will inexorably melt that fat while giving us guilt-free pleasure. We may yell "Fire!" for help, but what we really want is chocolate.

And now they've given it to us. Without cheating on our diets or lying to our inner selves, we can now honestly quote recent scientific reports that declare that certain properties of dark chocolate are good for us. What a triumph! Godiva and Nestle and Hershey and Cadbury are not our enemies after all. Their decadent morsels are the dietary equivalent of a work-out – something we do to make us healthy and slender. As Woody Allen promised in "Sleeper," science has finally proved that junk food is good for us. It is a dieter's dream, an incredible fantasy transforming diet horrors into orgies of satisfaction.

Wake up and smell the (black, unsweetened) coffee! Does chocolate have a place in a healthy, well-balanced diet? Possibly. Does it merit inclusion in any serious weight loss program? Absolutely no. The key to any of the hundreds of diets out there is to increase activity and reduce the number of calories. No matter what kind of healthful substances it may contain, chocolate carries far too dense a calorie load to be included in any weight loss plan that can expect to have a modicum of success.

We weight watchers are so gullible, so naive, so desperate for relief from the drudgery and boring routine of a diet, that we clutch at any straw that promises an interruption to our misery. We embrace any concept or substance that will make us human again. We erase our guilt with the sure knowledge that we are only following the dictates of objective science.

A co-worker of mine bakes a variety of goodies and brings them in to sell to staff as a side business. She proudly informs her potential customers that she only uses dark chocolate which has been proven to be healthy. The gang goes wild, weekly buying her entire stock of cake and cookies. Munching down on their thousand calorie snacks, they positively purr with satisfaction that what they are eating is healthy and nutritious.

A voice in the wilderness, I remind them that healthy snacks like vegetables or fruit would confer the same benefits but would also avoid that insidious waistline bulge. Happy tubbies all, they assure me that I am not up-to-date on my knowledge of nutrition and that eating dark chocolate is a proven road to health and I should hop to it

What are we doing?

I look around me at women considerably younger than I am, ranging from pleasantly plump to obese. (Okay, there are one or two skinnies who eat anything they want but they are the rare exceptions in any group, even though the objects of all our envy). It is hard to reconcile the sight of a rotund woman, eyes closed in ecstasy, cheeks bulging, with the concept of optimum weight and health.

What are we doing? We are fooling ourselves yet again. We have convinced ourselves that as long as something we eat has some redeeming nutritional value, it's okay for us to eat it. We conveniently "forget" about the energy-in/energy-out equation that is the basis for stable and healthy weight. We assiduously avoid our secret internal recognition that what a skinny or normal weight can enjoy occasionally, we on weight loss programs can not. We assure ourselves that indulgences are necessary to keep up our morale and help us stay on our diets.

What diet? Any weight loss plan that promises us that we can eat all we want (and we want a lot) of any particular food, and never feel a pang of hunger, is, quite simply, a scam. Restricting our intake of food necessarily means that we can't keep eating the way we have in the past – remember, that's what got us fat in the first place.