Life | Adverts we like |
| Written by Andy Collins |
| Monday, 09 November 2009 23:46 |
Fredagsmys (roughly translated as 'Comfy Fridays') After a long week at work the idea of sitting at home in front of the TV with a big bowl of crisps seems the perfect way to unwind and OLW has tapped into this feeling to create their advertising campaign. In light of the previous week, where I criticized SVT it’s nice to see some positive cultural images on TV, even if the products results are not so good for our waists. However, I am glad OLW have chosen to represent a whole range of Swedish citizens and have chosen to use the beautiful multi-cultural family as it’s main campaign image. Instead of talking to young kids as before, OLW is now targeting a broader group, including families with children. Their focus is also on weekend sales, where OLW has 70% of its total sales and with their extremely catchy theme tune it may even increase. Come on everyone – Nu är det fredagsmys!!!
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LOL
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